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Echigo-Yuzawa
Echigo-Yuzawa, located in the mountains of Niigata Prefecture, is one of Japan's most accessible winter sports destinations. The town gained literary fame as the setting of Yasunari Kawabata's Nobel Prize-winning novel 'Snow Country.' During the winter months, the area experiences massive snowfall, transforming it into a hub for skiing and snowboarding, with resorts like Gala Yuzawa featuring their own dedicated Shinkansen station. Beyond the slopes, Echigo-Yuzawa is a historic hot spring town with numerous onsen baths for relaxation. A unique local attraction is the Ponshukan inside the railway station, a sake museum where visitors can sample over 100 varieties of local Niigata sake from vending machines. For a truly unusual experience, you can even visit a sake-infused hot spring bath. In the summer, the area is popular for hiking and hosts the world-famous Fuji Rock Festival, Japan's largest outdoor music event. The local cuisine is centered around the premium Koshihikari rice, widely considered the finest in Japan. The town is just 80 minutes from Tokyo via the Joetsu Shinkansen. While winter is peak season for snow enthusiasts, the autumn colors in the surrounding Daigadake mountains are equally sweeping in late October.
- Location: Japan
- Top sights: Suwa shrine · Old gate of Suwa shrine · Egami Public Onsen
- Nearby: Kusatsu Onsen (35 km)
- Population: ~7.926 (2021)
Geography
Facts
- Accessible directly from Tokyo by Shinkansen.
- The setting for the famous novel 'Snow Country'.
- Gala Yuzawa resort has its own train station.
- Ponshukan sake museum is located in the station.
- Taste over 100 types of sake from vending machines.
- One of the snowiest inhabited places in Japan.
- Host of the annual Fuji Rock Festival.
- Famous for producing top-grade Koshihikari rice.
Explore nearby
Notable places around
Route planner — Car & Motorhome
Where do you start? We build the route here, with stops and country notes along the way.
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Sights in the town Echigo-Yuzawa (4)
Frequently asked questions
Echigo-Yuzawa: where is it located?
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