Plizio Visual Lab

Taounate

Plizio editorial teamUpdated: Jun 2026Data Sources

City

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Practical info — Taounate

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🌤 Weather — 5 days

📍 Nearby

Sights nearby

💡 Tips

Explore the hilly streets on foot, but be prepared for steep climbs.
Renting a grand taxi is best for visiting the surrounding Rif mountains.
Visit the local Friday market if you want to see rural Moroccan life.
The olive harvest season in autumn brings a unique buzz to the town.
Respect local customs by dressing modestly, especially away from major tourist hubs.

🍽 Food

🍽

Olive oil Tagine

Served in traditional eateries near the center.

🍽

Fresh figs

Buy them from street vendors during summer.

🍽

Mint tea

Enjoyed in cafes overlooking the valley.

🛍 Shopping · 🧘 Quiet spots

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Locally pressed olive oil

Available at the main market or cooperative shops.

🛍

Fig products

Dried figs and jams sold by local farmers.

🧘

Town outskirts viewpoints

Excellent for sunset views over the Rif foothills.

🧘

Banks of the Oued Sra river

A calm place for a walk outside town.

Taounate is a scenic town in northern Morocco, perched across a series of hills in the heart of the Rif Mountains. The town serves as the administrative and commercial hub of a fertile agricultural province, renowned for its production of figs, olives, and almonds. Geographically, the area is defined by water-rich valleys and its proximity to the Al Wahda Dam, the largest dam in Morocco and the second largest in Africa, which is vital for national irrigation and hydroelectric power. Taounate possesses a strong cultural identity rooted in the Jbala traditions of the northern highlands, visible in local music, crafts, and weekly markets. It acts as a primary trading post for the surrounding mountain villages and has a gateway for exploring the rugged natural beauty of the Rif region. Despite its rural character, Taounate is central to the regional economic development of the Pre-Rif area.

Location: Morocco
Nearby: Fes (65 km)
Population: ~41.075 (2024)

Best time to visit & climate

The most pleasant time to visit is Jun, Jul, Sep.

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
Avg °C	8	9	12	14	18	22	26	27	23	18	12	9
Rain mm	135	129	133	90	42	9	3	8	28	107	168	145

Geography

Population

41,075 (2024)

Coordinates

34.53330, -4.63330

Facts

Taounate is located approximately 80 kilometers north of the city of Fez.
The nearby Al Wahda Dam is the largest dam in Morocco and second largest in Africa.
The province is one of the leading producers of figs and olives in the country.
Taounate was officially designated as a provincial capital in 1977.
The city is a center for the 'Aita Jabalia' musical tradition of the Rif mountains.
The town is built on a series of hills overlooking the Ouergha River valley.