Chriesisturm and Cherry Market
Traditional start of the cherry season in late June: a spectacular ladder race through Zug's old town, followed by the Chriesimaert, Switzerland's oldest cherry market.
PlizioGo
Zug
Plizio editorial teamData Sources
City
ℹ️Practical info — Zug
▾
🌤 Weather — 5 days
📍 Nearby
Sights nearby
💡 Tips
- Watch the sunset at the lakeside promenade; it is considered one of the most beautiful in Switzerland.
- Climb the Zytturm for a fantastic view over the old town and the lake.
- Explore the winding alleys of the Altstadt with its colorful houses.
- Take the funicular up to Zugerberg for hiking trails and panoramic views.
- Parking in the city center is expensive; use the peripheral parking garages or arrive by train.
🍽 Food
🍽
Zuger Kirschtorte
The famous cherry brandy cake, available in bakeries across the old town.
🍽
Zuger Rötel
A local char fish specialty from Lake Zug, served in lakeside restaurants.
🍽
Chriesiwurscht
A unique sausage specialty made with dried cherries, a must-try local flavor.
🛍 Shopping · 🧘 Quiet spots
🛍
Neugasse
The exclusive shopping street featuring high-end boutiques and jewelry stores.
🛍
Metalli Shopping Center
A modern mall right by the train station with a wide variety of shops.
🧘
Guggi Lookout
A small park above the old town offering a striking view of the lake.
🧘
Zugerberg
Plenty of space to breathe and hike far above the city noise.
Water temperature…
Highlights of 2026
1
Zug, located on the shores of the pretty Lake Zug, is the capital of the canton of the same name and is internationally renowned for its attractive business environment. The city combines a pleasant medieval Old Town with cutting-edge technological innovation, earning it the nickname 'Crypto Valley'. Its most prominent landmark is the 52-meter-high Zytturm, a fortified tower from the 13th century that displays time and lunar phases with its astronomical clock. Historically, Zug joined the Swiss Confederation in 1352 and transformed from an agricultural settlement into a global trading and financial center. The lakeside promenade is considered one of the most beautiful in Switzerland, offering spectacular sunsets over the Rigi and Pilatus mountains. Beyond its economy, Zug is also famous for its cherry cake, the 'Zuger Kirschtorte', which is prized even by celebrities and royalty.
- Location: Switzerland
- Top sights: Museum für Urgeschichte · Museum Burg Zug · Theater Casino Zug
- Nearby: Cham (4 km)
- Population: ~30.542
Best time to visit & climate
The most pleasant time to visit is Jul–Sep.
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Avg °C | -4 | -4 | 1 | 5 | 10 | 14 | 16 | 15 | 11 | 7 | 2 | -3 |
| Rain mm | 101 | 81 | 102 | 107 | 163 | 176 | 173 | 190 | 124 | 110 | 103 | 106 |
Live webcam – Zug
See what it looks like near Zug right now.
Zug: Zug Marina (Hafen) · 1.1 km · Open webcam on Windy · Webcams provided by Windy.com
Geography
Facts
- Zug officially joined the Swiss Confederation in the year 1352.
- At 52 meters, the Zytturm is the tallest building in the Old Town of Zug.
- The famous Zuger Kirschtorte was invented in 1915 by pastry chef Heinrich Höhn.
- The Canton of Zug has one of the lowest corporate tax rates in the world.
- The city is a global hub for commodity trading and blockchain technology.
- In 2016, Zug launched the world's first pilot project for government-level Bitcoin payments.
Explore nearby
Notable places around
Route planner — Car & Motorhome
Where do you start? We build the route here, with stops and country notes along the way.
Vehicle
Only stops with (optional):
© OpenStreetMap contributors · OpenRouteService
A day in the city
Pick weather + travel mode, get a concrete day plan.
09:00→15:031.3 km walk6 places0/6
Day budget: ≈ 19–25 €Entries 22€ · Transport 0€
Your day in Zug begins in the charming Old Town, where you feel the pulse of history. In the morning, you'll climb the Zytturm for a breathtaking view before lingering in the silence of St. Oswald's Church and the walls of Zug Castle. The afternoon is dedicated to art at the renowned Kunsthaus. The day concludes with a relaxing walk along the lake promenade as the sun sets picturesquely behind the mountains.
← swipe for more places →
📍
09:10 · 47'
Town Hall and Old Town
Start at Kolinplatz and wander through the narrow alleys.
🚶 4'0.06 km
📍
10:01 · 47'
Zytturm (Clock Tower)
Climb up for a great view over the Old Town's roofs and the lake.
🚶 6'0.15 km
📍
10:54 · 47'
Church of St. Oswald
Admire the late-Gothic structure and its tranquil atmosphere.
🚶 5'0.08 km
🚶 13'0.52 km
📍
12:46 · 47'
Zug Art Museum
Focuses on Viennese Modernism. A must-see for Klimt and Schiele fans.
🚶 13'0.5 km
📍
13:46 · 47'
Zug Lake Promenade
Enjoy the sunset over the lake with views of the Rigi and Pilatus mountains.
09:00→15:031.3 km walk6 places0/6
Day budget: ≈ 19–25 €Entries 22€ · Transport 0€
Morning: Rain drums on the Old Town roofs as you seek shelter under the Zytturm clock tower. Lunch: The narrow alleys provide cover as you find warmth in a local bistro. Afternoon: The Art Museum offers the perfect dry sanctuary from the lakeside showers. Evening: A short walk with an umbrella along the promenade concludes the day with reflecting lights on the wet pavement.
← swipe for more places →
🚶 4'0.06 km
📍
10:01 · 47'
Zytturm (Clock Tower)
The tower is covered, making it convenient during sudden showers.
🚶 6'0.15 km
🚶 5'0.08 km
🚶 13'0.52 km
🚶 13'0.5 km
09:00→15:031.3 km walk6 places0/6
Day budget: ≈ 19–25 €Entries 22€ · Transport 0€
Morning: The crisp winter air by the lake invigorates your senses as you start in the Old Town. Lunch: A hot fondue warms you up while the city glows in festive lights. Afternoon: Visit the museums as dusk falls early outside. Evening: The illuminated promenade offers a fairy-tale view of the snowy peaks in the distance.
← swipe for more places →
🚶 4'0.06 km
🚶 6'0.15 km
🚶 5'0.08 km
🚶 13'0.52 km
🚶 13'0.5 km
09:00→14:461.7 km ride6 places0/6
Day budget: ≈ 31–41 €Entries 24€ · Transport 12€
On two wheels, you can explore Zug with particular flexibility. The day starts with a refreshing ride along the lake promenade. In the morning, you'll dive into the world of art at the Kunsthaus before walking your bike through the picturesque Old Town. After lunch, you'll conquer the city's historic towers – the Zytturm and the castle. The afternoon ends with a longer bike ride to the impressive Pulverturm, a witness to the old city fortifications.
← swipe for more places →
📍
09:10 · 47'
Lake Promenade and Bike Path
Rent a bike near the train station and start the day with a ride along the lake.
🚲 8'0.86 km
🚲 5'0.31 km
📍
10:57 · 47'
Town Hall and Old Town
Walk your bike in the narrowest alleys to avoid disturbing pedestrians.
🚲 3'0.06 km
🚲 4'0.23 km
🚲 4'0.23 km
📍
13:29 · 47'
Pulverturm (Gunpowder Tower)
A nice end to the 'tower tour' and a great photo opportunity.
09:00→14:461.7 km ride6 places0/6
Day budget: ≈ 31–41 €Entries 24€ · Transport 12€
Morning: With rain gear on, cycle along the lake towards the Art Museum. Lunch: A break in the warm allows clothes to dry before heading to the Old Town. Afternoon: Short distances between the towers make cycling feasible even during showers. Evening: A quick ride back to the starting point, followed by a deserved warm drink.
← swipe for more places →
🚲 8'0.86 km
🚲 5'0.31 km
🚲 3'0.06 km
🚲 4'0.23 km
🚲 4'0.23 km
09:00→14:461.7 km ride6 places0/6
Day budget: ≈ 31–41 €Entries 24€ · Transport 12€
Morning: A clear, cold ride along the lakeshore starts the day. Lunch: Warm up with a soup after your museum visit. Afternoon: The historical Old Town looks especially atmospheric from the saddle in winter light. Evening: Finish the tour before it gets too frosty and enjoy the city lights.
← swipe for more places →
🚲 8'0.86 km
🚲 5'0.31 km
🚲 3'0.06 km
🚲 4'0.23 km
🚲 4'0.23 km
09:00→15:341.8 km drive7 places0/7
Day budget: ≈ 24–32 €Entries 28€ · Transport 0€
By car, you explore Zug in comfortable stages. You start at the lake, park in the Casino parking garage, and enjoy the lake promenade and the Kunsthaus. At lunchtime, you drive to the Postplatz parking garage, the gateway to the Old Town. After your meal, you explore Zug's historic heart on foot, including the Town Hall, Zytturm, and Castle. The day concludes with a short drive to the southern fortification towers, offering a glimpse into the city's defensive past.
← swipe for more places →
📍
09:10 · 47'
Altstadt-Casino Parking Garage
Park here to explore the first cluster (lake and art) on foot.
🚗 4'0.31 km
🚗 5'0.5 km
🚗 4'0.31 km
📍
11:44 · 47'
Drive to Postplatz Parking Garage
The starting point for the second cluster, the historic Old Town.
🚗 4'0.16 km
🚗 4'0.2 km
🚗 4'0.37 km
📍
14:17 · 47'
Drive to the southern towers
Park nearby and visit the Pulverturm and Huwilerturm.
09:00→15:341.8 km drive7 places0/7
Day budget: ≈ 24–32 €Entries 28€ · Transport 0€
Morning: A comfortable drive to the parking garage, from where you can reach the lakeshore dryly. Lunch: Short drives between parking spots minimize exposure to the rain. Afternoon: The castle and museums offer a perfect indoor itinerary. Evening: Enjoy the drive home through the glistening, wet streets of Zug.
← swipe for more places →
📍
09:10 · 47'
Altstadt-Casino Parking Garage
Good starting point to park directly under cover.
🚗 4'0.31 km
🚗 5'0.5 km
🚗 4'0.31 km
🚗 4'0.16 km
📍
12:35 · 47'
Town Hall and Zytturm
Leave the umbrella in the car if you're only looking briefly.
🚗 4'0.2 km
🚗 4'0.37 km
09:00→15:341.8 km drive7 places0/7
Day budget: ≈ 24–32 €Entries 28€ · Transport 0€
Morning: Drive through the wintry landscape to the lake. Lunch: A short walk from the warm car to a festively decorated restaurant. Afternoon: The castle and Art Museum provide warmth and culture. Evening: Return drive along the illuminated promenade with views of Zug at night.
← swipe for more places →
📍
09:10 · 47'
Altstadt-Casino Parking Garage
Frost-free parking spaces right by the lakeshore.
🚗 4'0.31 km
🚗 5'0.5 km
🚗 4'0.31 km
📍
11:44 · 47'
Drive to Postplatz Parking Garage
Covered parking garages are a comfort plus in winter.
🚗 4'0.16 km
🚗 4'0.2 km
🚗 4'0.37 km
Sights in the town Zug (21)
Museum Burg Zug🏛 museum
Museum Burg Zug is a museum in a medieval castle in Zug.
🌐 burgzug.ch🕒 Tu-Sa 14:00-17:00; Su 10:00-17:00; Mo off
Frequently asked questions
What should you see in Zug?
The Zytturm in the old town, Zug Castle, and the lakeside promenade with its sunsets.
Is Zug an expensive city?
Yes, Zug has one of the highest costs of living but is also known for low taxes.
What specialty is there in Zug?
The Zuger Kirschtorte is a world-famous specialty made of sponge cake, kirsch (cherry brandy), and meringue.
Can you take boat trips on Lake Zug?
Yes, the shipping company gives regular scheduled trips and event cruises.
Are there hiking trails nearby?
The Zugerberg is a popular excursion destination with many hiking trails and great views.
Zug: where is it located?
Zug is located in Switzerland.
Zug: what is there to see?
Highlights include Museum für Urgeschichte, Museum Burg Zug, Theater Casino Zug.
Zug: when is the best time to visit?
The most pleasant time to visit is Jul, Sep.
Zug: why is it worth visiting?
Zug, located on the shores of the pretty Lake Zug, is the capital of the canton of the same name and is internationally renowned for its attractive business environment.
Explore with Plizio
Discover more places in Europe
More places in Switzerland →
Nearby cities
Köniz
Köniz is a municipality located directly south of Bern.
Uster
Uster is the third-largest city in the Canton of Zurich, located by Lake Greifensee.
Emmen
Emmen is a significant city in the Canton of Lucerne.
Frauenfeld
Frauenfeld is the capital of the Canton of Thurgau, located in the broad Murg Valley.
Wetzikon
Wetzikon is a city in the Zurich Oberland on the shores of Lake Pfäffikersee.
Horgen
Horgen is located on the left bank of Lake Zurich and is the capital of the eponymous district.
Kreuzlingen
Kreuzlingen is located on Lake Constance in the Canton of Thurgau and forms a cross-border metropolitan area together with the German cit…
Aarau
Aarau is the capital of the Canton of Aargau, located on the Aare River at the southern foot of the Jura.
Dietikon
Dietikon is the capital of the eponymous district in the Limmat Valley.
Baar
Baar is located north of Zug and is the second-largest municipality in the canton.
Riehen
Riehen is a municipality in the Canton of Basel-Stadt, directly bordering Germany.
Dübendorf
Dübendorf is located in the Glatt Valley, northeast of Zurich.
Reinach
Reinach is a city in the Canton of Basel-Landschaft.
Olten
Olten is the largest city in the Canton of Solothurn and the most important railway junction in Switzerland.
Wettingen
Wettingen is the most populous municipality in the Canton of Aargau.
