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Jurmala City Museum

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Jurmala City Museum (Latvia)

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The Jurmala City Museum, located in the Majori district, is a premier cultural institution dedicated to preserving the history of Latvia's most famous seaside resort. Since its founding in 1962, the museum has amassed a collection of over 60,000 items that document the lifestyle and traditions of the Baltic coast. Its core exhibition, 'Child at the Resort,' provides a nostalgic look at summer holidays throughout the 20th century, complemented by displays on the evolution of swimwear, maritime history, and the town's unique wooden architecture. The museum also features one of the largest collections of vintage postcards and souvenirs from Jurmala's golden age of tourism in the late 19th and early 20th centuries. In addition to historical artifacts, the museum's galleries host rotating contemporary art exhibitions by prominent Latvian artists. It serves as an essential hub for understanding the development of spa culture and Baltic heritage in a modern and accessible setting.

Best time to visit & climate

The most pleasant time to visit is Jun–Aug.

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📋 Practical info

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Visiting
The museum is usually open to visitors and shows the history of the resort town. The exhibition rooms are inside and are barrier-free accessible.
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Typical hours
Opening hours are seasonal; in the main season (June-September) the museum is usually open daily. In the off-season it may be open on weekends or by appointment.
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Photography
Photography is allowed in exhibition areas without flash. In special exhibitions a ban may apply - please follow the signs.
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Time needed
A museum visit usually takes about one hour. Those who want to study the history of tourism in more depth should allow 90 minutes.
Combine with
The museum is located in Jūrmala, the famous Baltic Sea resort, and combines ideally with a beach walk. The nearby pedestrian zone with cafés is also worth a visit.
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Getting there
The museum is easily accessible by train from Riga - Jūrmala station is a few minutes' walk away. It is also well accessible by car, with parking in the area.
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Insider tip
Combine the museum visit with a ride on the Jūrmala train - it runs along the coast and features great views. The museum itself has a small gift shop with local souvenirs.

Geography

Population
52,001 (2026)
Coordinates
56.97490, 23.79970

Facts

  • The museum was established in 1962
  • Houses a diverse collection of over 60,000 items
  • Located in the Majori district near Jomas Street
  • Features a permanent exhibition on the history of swimwear
  • Contains one of Latvia's largest postcard collections
  • Admission to the museum is free for all visitors

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Notable places around

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Sights in the town Jurmala City Museum (3)

Atpūtas vieta pie Lielupes🎡 recreation

A recreational area on the banks of the Lielupe River in Latvia.

Bulduru pludmale🎡 recreation

A wide sandy beach in the traditional seaside resort of Jūrmala.

Majoru pludmale🎡 recreation

The busy main beach of Jūrmala, good for swimming and beach activities.

Sights nearby

Frequently asked questions

What does the Jurmala City Museum exhibit?
It displays the history of Jurmala as a resort, swimwear from various eras, and ship models.
What are the opening hours?
The museum is open from Wednesday to Sunday, 10:00 to 18:00.
Is admission to the museum free?
Yes, admission to the permanent exhibitions at the Jūrmala City Museum is free for everyone.
Where is the museum located?
It is located at Tirgoņu iela 29, in the center of Majori, near the Jomas iela pedestrian street.
Is the museum suitable for children?
Yes, there are interactive elements and often special activities for young visitors.
Jurmala City Museum: where is it located?
Jurmala City Museum is located in Latvia.
Jurmala City Museum: what is there to see?
Highlights include Atpūtas vieta pie Lielupes, Bulduru pludmale, Majoru pludmale.
Jurmala City Museum: when is the best time to visit?
The most pleasant time to visit is Jun, Aug.
Jurmala City Museum: why is it worth visiting?
The Jurmala City Museum, located in the Majori district, is a premier cultural institution dedicated to preserving the history of Latvia's most famous seaside resort.
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